This position is responsible for identifying market information regarding a Personal Air Quality Monitor for individual consumer use. This position will also be responsible for the customer validation process after completing the market analysis for the Personal Air Quality Monitor. This position will focus primarily on the markets within China. This position will work across marketing communications, product marketing, sales, and service within the Chemical Analysis Division.
Design, develop, establish, maintain and improve CAD market intelligence in China to:Determine market opportunity and dynamics for a personal air quality monitoring device. Measure the performance of existing technologies in Chinese markets, develop a customer profile and assess competitors within this space.Align data collection and use for efficiency and accuracy.Studies—standard and custom:Conduct detailed market research and analysis, identifying trends, growth opportunities and threats related to market position and solutions within the personal air quality monitoring market.In-depth and on-going competitor analysis to understand performance and strategic goals of key competitors and identify areas of vulnerability and strength.Generate customer insights and bring them back into the organization in such a way that drives internal change. Report on new market opportunities for CAD China within the personal/consumer air monitoring market.Proactively coordinate with all customer touch points to ensure segmentation data capture initiatives work together.Working across all users of segmentation data, establish and maintain customer profile parameters to ensure targeting capabilities are usable and effective.Establish the profile of the typical buyerValidate the stakeholders involved in the customer’s buying processEvaluate whose who typically play the role of influencer and economic buyer in the consumer purchasing processFormulate the stages and the length of the sales cyclePrepare a preliminary sales road map based on information learned during the customer discovery processPrepare an agreement between your product development and customer development teams on the progress plan towards consumer salesDeploy a set of tools and processes used to influence and control the market’s perception of the productTest the product positioning statement on industry insiders for comments and constructive criticismIdentify a profitable and sustainable sales and business modelRegard any failures as an opportunity to learn more and improve the process
Excellent written and oral communications skills with a high level of diplomacy.Must work well within teams and be flexible to change.Demonstrated project management and problem solving skills.Ability to manage multiple priorities and be goal orientated to accomplish tasks.Ability to work effectively and influence others in a matrixes environment; works well within and among teams.High level of intensity and comfort level with change while driving toward results.Strong prioritization skills.Excellent written and oral communication skills.
Non-Negotiable Hiring Criteria:
Bachelor’s degree in marketing, business, computer science or related field required.Experience within a B2B direct marketing environment. Scientific instruments industry experience preferred.Experience with automation of field data capture and importation processes and technologies.Experience with customer segmentation, list management and fulfillment services.Experience with data mining tools preferred.Proficient knowledge of MS Outlook, Excel, Word, PowerPoint, Access, data query tools, web forms tools.